Professor Siva Muthaly, Dean of Faculty of Business and Management at APU.
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Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. When applied correctly, PLS can be a great alternative to existing covariance-based SEM approaches. e-Book Landing About The Book About The Author. smartpls 1/2 Downloaded from on Decemby guest eBooks Smartpls Recognizing the showing off ways to get this book smartpls is additionally useful. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F.
Marketers can use PLS to build models that measure latent variables such as socioeconomic status, perceived quality, satisfaction, brand attitude, buying intention, and customer loyalty.